Apparently Jeep (FCA) thinks it’s a Jeep!!! I had previously posed the question of what makes a jeep, a Jeep? That post was met with mixed reviews, however according to autoweek.com, Jeep (FCA) seems to think that the Roxor is a Jeep!!!
“a legal term of art that generally refers to characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers. Trade dress is a form of intellectual property.”
For the price of a JL Rubicon, I would seriously consider going with a JL Sport, then buying a Roxor with a tow bar, and probably still be money ahead!!!
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#Repost @mahindraautona ・・・ Tomorrow, the doors will open for the North American International Auto Show. Mahindra Automotive North America will participate with a main floor display in the 30th Anniversary of the NAIAS. Here’s a sneak peak of our display! @naiasdetroit @mahindraautona @roxoroffroad @mahindra.marazzo @ridegenze #NAIAS2019 #NAIAS #DetroitAutoShow #Mahindra #MANA #ROXOR #ROXOROffRoad #MahindraMarazzo #Marazzo #GenZe
I don’t know much about trade dress, however I am going to consider the Roxor to be like a Jeep, in the same vein in which I consider the HMMWV/HUMMER to be like a Jeep!!!
Ultimately, I believe that Jeep (FCA) will lose the argument, just as Jeep (DaimlerChrysler)did in 2002, as reported in the Toledo Blade.
I look forward to the Detroit Auto Show each and every year, and am especially looking forward to this years show to compare the Jeep, and the Roxor side by side!!!
See you at the show!!!