What kind of Dress???

Apparently Jeep (FCA) thinks it’s a Jeep!!!  I had previously posed the question of what makes a jeep, a Jeep?  That post was met with mixed reviews, however according to autoweek.com, Jeep (FCA) seems to think that the Roxor is a Jeep!!!

Click here for the complete article from Autoweek…

Jeep (FCA) is trying to invoke the “Trade Dress” clause.  Trade dress, according to Wikipedia is:

“a legal term of art that generally refers to characteristics of the visual appearance of a product or its packaging (or even the design of a building) that signify the source of the product to consumers.[1] Trade dress is a form of intellectual property.”

For the price of a JL Rubicon, I would seriously consider going with a JL Sport, then buying a Roxor with a tow bar, and probably still be money ahead!!!

In a twist of fate, Mahindra North America was able to secure a spot on the main floor of the 2019 North American International Auto Show that opens this week!!!

I don’t know much about trade dress, however I am going to consider the Roxor to be like a Jeep, in the same vein in which I consider the HMMWV/HUMMER to be like a Jeep!!!

Ultimately, I believe that Jeep (FCA) will lose the argument, just as Jeep (DaimlerChrysler)did in 2002, as reported in the Toledo Blade.

Click here to read: “Appeals court rules in favor of GM in HUMMER grille fight”

I look forward to the Detroit Auto Show each and every year, and am especially looking forward to this years show to compare the Jeep, and the Roxor side by side!!!

See you at the show!!!


2 thoughts on “What kind of Dress???”

  1. Fiat has no leg to stand on in this case. The “JEEP” that Fiat/jeep builds now has no resemblance other than the fact both have 4 tires and a steering wheel.
    The latest wrangler that is being sold is too wide, too long (especially the 4 door), too bloated in both features and price for many people at this time.
    I would LOVE for fiat/jeep to build a modern Jeep with dimensions closer to that of the ROXOR.

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